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Kings of the Obvious: Lexis Nexis Study Reports Key Features Needed on All Legal Sites

Thursday, April 25, 2013

A law firm's website is perhaps it's most crucial advertisement, and a new study by LexisNexis Martindale-Hubbell identifies the specific features that are most likely to convert visits to inquiries.

LexisNexis commissioned uLab | Participatory Design Associates to conduct the "2013 Law Firm Website Conversion Study" which evaluated consumers' opinions about law firm websites. Study participants were asked to recall a time when they needed to hire an attorney. Then, they reviewed several law firm websites and talked about their initial reactions and feelings about each one. Researchers compiled their comments as part of the study. 

The results aren't all that surprising.

Here's what study participants liked:

  • Sites that are easy to navigate

  • Well-crafted, informative attorney profiles

  • Results from cases

  • Free case evaluations

  • Seamlessly integrated social media engagement opportunities

  • Videos that are easy to view and useful

  • Sites where the location of the firm is clearly identifiable

  • Educational resources

  • Descriptions of competitive differentiators

Participants didn't like sites that seemed overly commercial, included low-quality, poorly chosen photographs, had weak design schemes and hard-to-use contact forms. Law firm websites without case results were also rated negatively.

So why is this information important as you think about your law firm's website? 

Sites that include the features consumers prefer are more likely to convert a exploratory visit to an email or phone call. In other words, if a potential clients responds favorably to your firm's website, he or she is more likely to seek additional information about your services. 

Let us help you develop a well-designed website that elicits a response from your potential clients. Contact us today to learn more about our services for law firms.


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