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More Evidence of the Importance of Social Marketing

Wednesday, November 24, 2010

Besides creating websites and doing the SEO for law firms, we also have started building customized Facebook pages for our clients and work to integrate those pages into our client's sites as well. 

A lot of attorneys scoff at the notion of using Facebook.  It is hard for them to fathom someone turning to Facebook to find an attorney.    To be honest, I think that is probably correct.   Someone wouldn't turn to Facebook to find a lawyer, but they probably would be likely to be more interested in an attorney who their friends recommend.   And that is exactly what Social Marketing is about.

For over a year now, we've been hearing that it was only a matter of time before the Social Networks are integrated into the search engine results.   First, Google started putting recent Twitter posts on the SERPS pages, and now BING has introduced something that we think makes Facebook more valubale to our clients than we had even hoped for.  

If you do a search on Bing while logged into Facebook, your friends recommedations (LIKES on Facebook) will show up at the top of the results.  Search for Pizza in Los Angeles, and a few of your friends on Facebook have "Liked" a local pizza place, that will show up in the results.   The same would be true for a law firm.

Do I think this is going to be an immediate game changer?  No.  Bing is still too small.  BUT, one has to assume Google will do something similar.  And I do think that having a Facebook page now will give you time to build up a following, so that by the time this really matters you are already in the game. 

Here is a VIDEO from BING on their new feature:

Get Microsoft Silverlight

Here is an article on Avvo about their take on the subject.

The BING / FACEBOOK Deal:  What It Means for Lawyers

Here are some examples of Facebook Pages we have built for Lawyers

Arias, Ozzello, & Gignac  - Facebook Page
Law Office of James Pokorny - Facebook Page
Bailey & Partners - Facebook Page

If you'd like to have a custom Facebook page built for your law firm or business, please contact us via this website or at 866-669-9404.


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