Omnipresent SEO Blog Posts

Law Firm Websites: Important Content Marketing Tips to Appeal to Readers

Thursday, May 16, 2013

For law firm websites, competition can be frustrating.  Your competitors might already have a leg up on you in terms of content marketing, where people looking for advice could read an informative post – and then pick up the phone.

Whether or not this is the case, the opportunity is there.  You can obtain more business through SEO, social media, and other outlets.  And it all starts with content marketing.

In a recent look at content marketing tips from Sarah Schager, her team offers some insightful tips that can help your law firm take advantage of content marketing:

  • Consistency: Aim to produce content that is relevant and valuable.  This creates loyalty, a brand voice, and puts you in a position as an expert. 

  • Use Media that is Shareable: Infographics and videos are perfect for sharing via social media.  This tip from Erin Pritchard relates the value of media – where it can merge with the content to provide value.

  • It Should be Data-Driven: What are your prospective clients searching for?  What location(s) are relevant to searchers?  This data can help your law firm find the appropriate key words.

  • Use a Content Calendar: Find a posting schedule that works for your law firm.  This type of tool can help you keep everything ordered and make changes as needed, such as not having similar posts too close together.

These and other presented tips can easily carry over to a law firm blog, as seen in the previous selection.  With these strategies, your firm can reach prospective clients that are searching for the right content – or ultimately, the right legal counsel.

Contact us to learn more about SEO, social media, and online marketing techniques that can get your law firm to the top!



Omnipresent SEO Blog Posts

Kings of the Obvious: Lexis Nexis Study Reports Key Features Needed on All Legal Sites

Thursday, April 25, 2013

A law firm's website is perhaps it's most crucial advertisement, and a new study by LexisNexis Martindale-Hubbell identifies the specific features that are most likely to convert visits to inquiries.

LexisNexis commissioned uLab | Participatory Design Associates to conduct the "2013 Law Firm Website Conversion Study" which evaluated consumers' opinions about law firm websites. Study participants were asked to recall a time when they needed to hire an attorney. Then, they reviewed several law firm websites and talked about their initial reactions and feelings about each one. Researchers compiled their comments as part of the study. 

The results aren't all that surprising.

Here's what study participants liked:

  • Sites that are easy to navigate

  • Well-crafted, informative attorney profiles

  • Results from cases

  • Free case evaluations

  • Seamlessly integrated social media engagement opportunities

  • Videos that are easy to view and useful

  • Sites where the location of the firm is clearly identifiable

  • Educational resources

  • Descriptions of competitive differentiators

Participants didn't like sites that seemed overly commercial, included low-quality, poorly chosen photographs, had weak design schemes and hard-to-use contact forms. Law firm websites without case results were also rated negatively.

So why is this information important as you think about your law firm's website? 

Sites that include the features consumers prefer are more likely to convert a exploratory visit to an email or phone call. In other words, if a potential clients responds favorably to your firm's website, he or she is more likely to seek additional information about your services. 

Let us help you develop a well-designed website that elicits a response from your potential clients. Contact us today to learn more about our services for law firms.



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