Omnipresent SEO Blog Posts

Lawyers Adopting Social Media Strategies

Thursday, May 02, 2013

Legal marketing has changed over the years. With the rise of social media, law firms now seek the attention of clients via tweets, videos, blogposts, and other online content. 

As an attorney, you may already have a Facebook or Twitter account. Perhaps you use them to connect with friends and family. However, social media offers more. 

By building social networks, you can attract new clients, keep your knowledge up to date, and connect with peers. Leading lawyers use social media to remain relevant as well as to market to other people who chose to remain relevant. 

Social media marketing offers advantages such as: 

Cost. According to a 2009 Bloomberg post, corporate lawyers’ use of social networking is growing. Some are even using LinkedIn to connect with other professionals around the world. And all it cost them is the time it takes to set up a free profile and start networking. 

Access. Online marketing means reaching a wider audience with your message – right now. No more waiting for ad development, printing, and publication. You can build a following with your blog, discuss helpful topics with colleagues via LinkedIn, pinpoint where ideal clients hang out online, and monitor your brand and reputation through feedback and review sites. 

Networking. This is what social media is all about. Building online relationships with potential clients, peers and colleagues, and people of influence allows you to promote yourself and your practice. In so doing, you can share your legal expertise and gain credibility. Recognition in your field may lead to other opportunities such as speaking engagements, consulting requests, and more. 

And if all this isn’t enough, there are specialty social media websites designed just for lawyers, such as LegalOnRamp.com

Putting social media to good use is a matter of taking the time and making the effort. For some good tips on how to get started, check out this 2010 Mashable post, “How Lawyers Are Using Social Media for Real Results.” 

For more information on social media, social networking, website design, and other internet marketing services for lawyers, contact us. We’re here to help. 



Omnipresent SEO Blog Posts

Why An Attorney Should Use Facebook and Google +

Wednesday, August 08, 2012

Working with attorneys over the past 7 years has taught me something.  Not very many want to try anything new until it's been proven...and then it's too late.  When I first started working with law firms a simple website with decent title and meta tags would provide an unbelievable ROI.  Attorneys were tentative about building websites.  Some didn't think they needed it because they got all of their clients from referrals.  Others didn't trust the internet and some "old school" attorneys didn't feel comfortable "advertising" online.  By the way, talk to Blockbuster about waiting too long to jump on the internet train.  Oh wait, they were bankrupted by companies like Netflix.

Now here we are, 7 years later and almost every law firm has a website.  The number of potential clients hasn't increased exponentially but the number of attorneys online has.  So, how do you differentiate yourself?  How do you stay one step ahead of your competitors?  The answer...be an early adopter.  You don't need to jump on every band wagon but when Facebook has almost a billion users and Google puts out a new product, you should check it out.

Will you get any clients from Facebook?  Probably not.  At least not this year but you never know what Facebook will turn into.  They are already working with Bing to include Facebook entries into their results page.  The age old adage "you get out of it what you put in" really applies here.  Setting up a Facebook page and letting it sit there does you no good.  This isn't traditional marketing.  You're not buying an ad in the YellowPages.  That page should be used to push out information about your firm or showcase your knowledge in your field.  I say this to all of my clients, you need to give in order to receive when it comes to the internet (take this blog for example).

Google + will probably have a better impact in the near future on your online marketing.  It allows you to customize your page and use the status section as an external blog.  You can also tie your Google local account into your + page.  Make sure to do your research before setting up your page.  You want to maximize the effort you spend on your social media so make sure you're doing it correctly.  Look at other accounts that perform well and research what they are doing.

Of course, you can always wait until these new resources reach maturity but by then it will be too late.



Omnipresent SEO Blog Posts

Who do you trust more? An algorithm, or your “Friends”?

Thursday, April 21, 2011

Let me couch this blog by saying we're not sure this is how Facebook is going to do their search but it may be close.

Facebook is banking on the idea that people will accept the advice of their friends over that of a computer. It is their goal to turn Facebook’s 500+ million users into an internal referral source for movies, restaurants and yes…attorneys.

When you do a search on Google, you are letting an algorithm suggest information that is relevant to your query. Facebook is working on a search engine that will deliver results that your “friends” “Like”.

Business pages on Facebook have a “Like” button. Once someone clicks the “Like” button all of their “friends” in their network will be notified that they like a particular restaurant, charity or attorney. So, if one person has 200 “friends” all 200 people will be aware of your law firm. That means, every time you receive a “Like” hundreds of people will now be aware of your business. Even better, eventually, when someone searches the Facebook network for an attorney, your law firm will show up in the results if any of their “friends” is connected to you.

At Omnipresent SEO, we believe social media is going to be a big part of the future for law firms. Think 10 years back and how many law firms had websites. Nowadays, if you don’t have one people look at you strange. The same is going to happen with social media resources like Facebook.

Below are two great articles that give more insight into how big and revolutionary this type of search will be.

Facebook Patent on "Curated Search"

Facebook Goes After Google's Market



Omnipresent SEO Blog Posts

Yet Another Move by Google to Enhance Social Media's Role in Search

Friday, February 18, 2011

As we have written about before, Social Media (Facebook, Twitter, etc) is creeping into the world of search.  It makes perfect sense, really.  A big part of Google's traditional algorithm is evaluating how many links come into a web site, and who those links are from.  Think of it as peer review.  

But in that scenario, the "peers" are other web sites, not people you know.  Ah, but the people I know are all on my social networks.  What if Google and the other search engines could know who my friends are and then cross reference what they like when giving me answers to my queries?

That is precisely what they are doing with the announcement of Social Search (see Google's blog post here). 

This isn't an entirely new product.  Previously, Google announced the incorporation of similar things in the SERPS, but this takes it to a new level. 

Conspicuously missing from Google's Social Search, however, is Facebook.   The two companies have not been playing nice lately (Facebook has been raiding Google's best employees, and recently Google stopped allowing Facebook to access its users Gmail accounts, etc), and I assume that is a factor in all of this.  But for Social Search to really have an impact, it is going to need to include Facebook eventually, and I am sure that it will.  (The other scenario, which is certainly possible, is that Facebook will finally add a SEARCH feature that only shows results from your connections). 

The bottom line is this:  search is changing, and it is obvious that it is moving towards a much more customizable and socially based system.  If your business isn't yet listed on the Social Sites, soon you might find yourself no longer listed on most people's search results either. 

MORE INFORMATION:

Why A Business Should Be On Facebook


A Video From Google About Their Social Search Update:





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