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Why An Attorney Should Use Facebook and Google +

Wednesday, August 08, 2012

Working with attorneys over the past 7 years has taught me something.  Not very many want to try anything new until it's been proven...and then it's too late.  When I first started working with law firms a simple website with decent title and meta tags would provide an unbelievable ROI.  Attorneys were tentative about building websites.  Some didn't think they needed it because they got all of their clients from referrals.  Others didn't trust the internet and some "old school" attorneys didn't feel comfortable "advertising" online.  By the way, talk to Blockbuster about waiting too long to jump on the internet train.  Oh wait, they were bankrupted by companies like Netflix.

Now here we are, 7 years later and almost every law firm has a website.  The number of potential clients hasn't increased exponentially but the number of attorneys online has.  So, how do you differentiate yourself?  How do you stay one step ahead of your competitors?  The an early adopter.  You don't need to jump on every band wagon but when Facebook has almost a billion users and Google puts out a new product, you should check it out.

Will you get any clients from Facebook?  Probably not.  At least not this year but you never know what Facebook will turn into.  They are already working with Bing to include Facebook entries into their results page.  The age old adage "you get out of it what you put in" really applies here.  Setting up a Facebook page and letting it sit there does you no good.  This isn't traditional marketing.  You're not buying an ad in the YellowPages.  That page should be used to push out information about your firm or showcase your knowledge in your field.  I say this to all of my clients, you need to give in order to receive when it comes to the internet (take this blog for example).

Google + will probably have a better impact in the near future on your online marketing.  It allows you to customize your page and use the status section as an external blog.  You can also tie your Google local account into your + page.  Make sure to do your research before setting up your page.  You want to maximize the effort you spend on your social media so make sure you're doing it correctly.  Look at other accounts that perform well and research what they are doing.

Of course, you can always wait until these new resources reach maturity but by then it will be too late.


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