Dominate Your Market
Dominating your market means that you will be providing the best online resource for your product in your field. You need to do more than all of your competitors, and then some. You need to know which resources to use and how best to use them to your advantage. Knowing which tool to use and knowing how to use that tool are completely different. To dominate your market you must:
- Provide Relevant Content
- Provide Timely Content
- Have a Technically Sound Website
- Attract Quality Outside Links
What Do the Search Engines Want?
Search engines are looking for the best source of information for a given search. If you search for "general contractor los angeles," the search engine is going to provide you with the most relevant websites, articles, and directories that pertain to that specific search. Search engines are NOT looking for the best general contractor or the company that provides the best service, even though that is the perception of many people who search online. Our job is to make sure your website appears when someone is looking for your product or service.
There are many factors that go into the each search engine's algorithm. Google uses over 300 different criteria to determine which website will be placed in a particular position. Keyword density, quality links, and number of pages of content are fairly obvious factors for determining the position of a page. Search engines also take into account how long a website has been around or what the average time spent on the site may be. It seems rational that a site that people spend more time on may be more valuable than one that is clicked on and off very quickly. Trying to get your website to rank higher in the search engines is a full time job.
- Search engines rank websites on over 300 different criteria and that criteria changes all the time
- Search engines reward relevant, trusted, and timely information
- Search engines don't care how good you are, they care about how good your website is
Giving Search Engines What They Want
Now that you know what search engines are looking for you'll need to know how to provide it to them. Search engines crawl the Internet looking for new content that they can present to their users when they are looking for it. Adding more information about your services, blogging, getting high quality links, and incorporating social media are all ways to tell the search engines that you are a participant in the online community. You have to be continuously active online to be relevant to the search engines:
- Add new content to your site
- Blog about things your customers would be interested in
- Participate in social media and online communities