Your Website is a Vessel
Picture your website as a vessel, a ship at sea. How well your ship is built will make a big difference in how it performs in the open water. Your ship will also need a power source to navigate through the rough waters.
A Vessel is Only as Good as the Materials Used to Build it
In our analogy the vessel itself is your website. How it is built refers to the meta tags, HTML code, website navigation, and content used. If all of these things are done well, you will give the search engines a chance to find and index your website.
Next, you need to figure out how you are going to power your vessel so it is not left to flounder in the turbulent currents and high seas.
Some website providers will just build you a website and then push you out to sea with nothing to keep you moving. Omnipresent takes a much different approach. We see the building of a website as just the beginning. The real value is what you do to power the ship after it leaves the dock. Content, inbound links, and blogs become the motor that propel your vessel forward. And just like a real ship at sea, if you stop fueling the engines you will coast and eventually stop.
Keep Your Website Moving
A website will build momentum as it gains the trust of the search engines. If left alone, a good website will coast on its good reputation for a little while. If the site is ignored for too long it will become irrelevant and slip down on the results pages. SEO is an ongoing process and not a one time event. Search engines are definitely of the "what have you done for me lately?" school of thought
Contact us today for a free evaluation of your market so we can provide you with a successful online strategy.